Liz Green

Product Manager & builder

Liz is a product manager with a builder's instinct and a background rooted in customer success, support, and operations. She's AI-native: not an engineer, but someone who reaches for code, scripts, and AI tools to pull out user insights and turn early ideas into working solutions. She’s not afraid to prototype an idea or even ship code to production.

As someone who learns by doing, Liz has spent her career experimenting with processes that help teams ship better and faster. She firmly believes that the sooner you bring value to users, the better.
Previously, Liz spent 10 years at Balsamiq, starting in Sales Support and working her way into product leadership.

Articles

PM in the code: How I built and shipped a pricing update

A product manager's honest account of designing, coding, and QA-ing a billing page with AI. See what worked, the tradeoffs, and where the loop got shorter.

Liz Green
By Liz Green

Usability heuristics: A sanity check before you ship your product

Usability heuristics help product teams catch UX issues early, align faster, and build clearer, more user-friendly designs with confidence.

Liz Green
By Liz Green

Contributions

What 7 PMs wish everyone knew about product thinking

Shipping fast isn't always shipping smart. Discover 7 hard-won lessons on product thinking, prioritization, and vision from PMs with 30+ years of experience.

Arielle Johncox
By Arielle Johncox