Q&A: How to set up a user research practice

Anil and Jess chat about the lessons, and challenges of building a user research team from scratch, qualitative methods, and the value of talking to customers. Check it out!

• 0:00 Jessica Intro
• 0:29 User Research at Balsamiq
• 2:00 User Research in Product discovery
• 6:32 Qualitative research over quantitative research
• 9:12 Influence on Product decisions by User Research
• 11:55 How to handle huge qualitative data
• 16:08 Getting started resources User Research
• 19:40 First step into User Research
• 21:08 Influence team on User Research
• 24:35 Find customers for User Research